SEO works on the principle of gratifying search engine algorithms. To sort and analyze websites, search engines make use of advanced mathematical equations. Websites that match up to those algorithms (equations) with the uppermost relevancy obtain top positions in search results. The equations are to some extent interpreted via various tests by search engine optimizers, yet there is an almost magical, elusive formula to cracking a SEO needs with 100% results.
The four basic principles are as follows:
Identifying the right keywords; knowing which keywords are relevant to your content and will be most used by browsers searching for information in the particular field is the first and most important basis for SEO. You should know which keywords are popularly searched, competitiveness of the keywords, keyword drive conversions, keywords that drive traffic and not conversions and so on. You can also use a mathematical approach to identify keywords. Search engine result contents, keyword phrases used in title tags and search volume are some factors that need to be considered.
On-page optimization: with the help of on-page optimization you will be able to read the text that will appear on the page in order to try and recognize what the subject matter of the said page
is all about. Besides this, the tool can also help you to check out the density of your keyword phrase.
Site structure: this principle helps to solve various problems regarding site structure and construction that can affect the entire website performance, such as content duplication.
Off-page optimization: it is a process that takes on the elements external to your website to perk up your SEO rankings and visibility for the customer, by making your site visible and attractive on other web pages, through advertisements, in forums, with banners placed online strategically etc.
